Head of digital UX, Data & Tech

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Población:
Barcelona (España)
Compañía:
Pepsico Iberia
Recibido:
(a través de InfoJobs)

If you are missing or currently looking for the next step in your career where you can strategically impact in the business then take this search we are now working on at PepsiCo Europe Digital Center of Excelence (COE).

Reporting directly to the Europe Digital COE Senior Director you will be the business sponsor of digital tools and processes to enable digital transformation; Working with Business Intelligence Solutions area (BIS) as key partners to deliver; Maintain a user centric approach, ensuring that the digital needs of the business are represented appropriately alongside the requirements of broader commercial functions.

Accountabilities

  • Lead, sponsor and govern the development of new tools & processes for European sales & marketing as the business sponsor in commercial, working closely with BIS - ensure needs from key markets are considered, feeding back to build tools for many markets collaboratively
  • Websites - Centralised multi-language website solution across the sector, being the expert for all web interfaces and championing consistent hosting, CMS, SEO & Google analytics
  • Consumer data - working towards a single view of our consumers to drive loyalty and effectively manage ties with consumer service systems
  • Workflow - tools to better manage social governance and sign off processes
  • Knowledge bases - central repositories for content which includes community functionality
  • Product data - centralised repository of sku level data to populate B2B and B2C systems
  • Insights - tools to unify several data sources, unlocking automated reporting, social listening, data trends and predictive modeling
  • Source and measure new technology partners to unlock test & learn initiatives
  • Define agency service model with BIS & procurement to maintain consistent quality and security levels
  • Staying abreast of trends in technology, data, user interface and interaction design
  • Support internal web development such as consulting on UX best practice for internal communications

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