CRM Players Experience Director

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Población:
Barcelona (España)
Compañía:
King
Recibido:
(a través de LinkedIn)

Your role within our Kingdom

If you want to design exceptional player/user experience for our in-game and direct communication to a network of hundreds of millions of casual game players through all available channels and across the globe, then this may be the right opportunity for you. You will be in charge of designing best-in-class and delightful experiences/interfaces and player flows for in-game x-promotions, missions, x-game navigation, direct messaging and other innovative channels. You will lead copywriting for CRM channels as well as Email expertise to maximize usability and conversion (i.e. responsive design, email structure and layout, etc.). You will work with the CRM operations Director and team to help them maximize response through your experience design expertise. You will work with the Contact Strategy Director and team to help them define new, innovative and impactful ways to interact with our players.

As part of the CRM team you will enjoy a creative, challenging and collaborative environment where your leadership and ideas will be every bit as valued as your marketing and channels expertise.

  • Lead a team of exceptional copy-writer(s) and email designer(s) and recruit world-class talent
  • Engage and delight our players through best-in-class user experience for our in-game and campaign communication
  • Provide guidance and expertise to your team to optimize copy and email design
  • Influence CRM Strategy to design new innovative and impactful ways to engage with our players
  • Work with game teams to extend their game universe through our contact strategy and integrate our contact strategy design within the games
  • Ultimately, and with the rest of the CRM team, help our players discover new games, overcome challenges, interact with their friends and re-engage with us

This position reports to the Vice President (VP) of CRM.

Skills to create thrills

You have great passion for direct to consumer marketing. You are a great leader that motivates and engages his team. You are customer centric and think first through the eyes of the customers you are designing contacts for. You are fanatic about quality and delivering an exceptional experience. You have exceptional talent in designing delightful and impactful experiences and user flows. Other skills include:

  • Industry: You will have extensive experience of working within a consumer internet business with a substantial customer base, and broad set of products or services.
  • Functional: You will have CRM and retention expertise, with in-depth knowledge in direct communication design and optimization (e-mail, facebook, mobile push)
  • Seniority: You will have experience leading teams of 5+ designers/copy-writers
  • Leadership and influencing skills: You will be able to lead, mentor and motivate your own team, and influence others who do not report directly to you.
  • Highly numerate: You will be very comfortable evaluating and optimizing designs in a quantitatively robust manner. You will know how to leverage test and learn approaches to optimize your designs
  • Cultural: You will be smart, hard-working, low-ego and able to work in a fast based business environment.
  • International experience: King is an extremely international business (there are Candy Crush Saga players in Antarctica!) – so candidates with strong international experience are desirable.

Personal Attributes

  • Smart – intellectual dexterity
  • Strong commercial acumen
  • High integrity
  • Low ego
  • Hard-working

Our Kingdom

King is a worldwide leader in cross-platform, bite-sized games on mobile, Facebook and the web. King created Candy Crush Saga, one of the most popular and highest grossing mobile apps across the globe and Facebook’s #1 app. King currently has over 225 million monthly players generating over 30 billion gameplays per month across mobile, Facebook and the website www.king.com . Across all platforms, King now has more than 100 million daily players. The company offers more than 160 exclusive games in 14 languages through www.king.com , on mobile and tablets, and on Facebook.

About the Barcelona Studio

The first Barcelona studio was created in the summer of 2012 to build casual games for web and mobile. We are housing two game studios and King Global Services Centre and still growing. Located centrally in sunny and friendly Barcelona it provides the perfect combination of the dynamic flexibility and rapid growth of a start-up with the security, stability and infrastructure of an industry leader. It is the home of our upcoming hit Papa Bear Saga with more hit games in the pipe!

About the Stockholm Studio

King in Stockholm has been around since 2003 making casual games and was the first King studio. Stockholm has really been living to the motto of being developers of magic, when the studio released Candy Crush Saga in 2012, the world’s largest game on both Facebook and mobile. During 2014 the studio will move to its new address, Sveavägen 44. The plans for the new studio are, to say the least, ambitious. With a roof top garden and an AAA location this will be THE place to work in Stockholm.

Want to join our Kingdom?

If you are interested in hearing a bit more about us or the role you are more than welcome to contact Gary Manning. Applications needs to be in English
Apply now!

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